Rabbit Films has a long history of being a frontrunner in new ways to develop, distribute and sell commercial content, both in linear TV and online. The Branded Content Department aims to serve brands in need of kick ass content as well as broadcasters or VODs looking of great ideas for their clients.
Rabbit Branded develops original ideas into TV-shows or short form series. We aim to meet the customers’ needs but also make interesting content. We also adapt international formats onto the Finnish market and love to include opportunities for brands in these shows.
The Branded Content Department is led by Head of Branded Jenni Sirén and Creative Director Kai Kotajärvi.
Vikin ja Köpin matkailuohjelma
In this comedic travel show two famous hosts, known for their crazy antics, battle it out to see who can make the most epic weekend trip! At the beginning of each episode the hosts arrive at their destination, where they are faced with a challenge in which the winner gets a huge travel budget, and the loser gets a small one. The hosts have no idea what the other one is doing, and they only get to see each other’s trip in the studio. Which is better: having money or having to innovate? Unlimited options or creative solutions? Who has had the most epic trip? At the end of each episode the studio audience votes for their favorite trip to see who is the winner.
Masters of the Kitchen
Tähtikokkien Bocuse d’Or
The best chefs in the country gather together, and each of them prepares an important dish from their career for the others to enjoy. At the same time, we follow a young chef’s journey in preparation for the biggest chef competition of the year.
Army stories – podcast
The Army Stories podcast is full of unbelievable stories from the Finnish military service.
All the stories are true and have come straight from the listeners. The stories come to life thanks to an amazing sound design that makes the podcast just mesmerizing. This is why the first season is one of the most popular podcasts of the year! The series is hosted by journalist and corporal Lloyd Libiso.
Inttistoorit can also be found on Instagram and TikTok, where the channel’s first video is the most
watched YLE video of all time with an amazing 1.4M views.
These successes prove that Inttistoorit -podcast has truly been found by the difficult-to-reach
demographic of young men between 15-29 year olds.
Seasons 1-2 can now be found on Yle Areena, and season 2 also on Spotify.
Unique Views – Recruitment Campaign
In 2020, Rabbit Films created a recruitment campaign for Helsinki City Transport (HKL) in
order to promote the company’s brand as an employer and the great career opportunities the
company provides. The campaign included video, social media campaign and billboard
campaign. We created series of videos where you could see a full work day through the
employees’ eyes. Series featured HKL’s different work possibilities from the mechanic to the
environmental specialist. The campaign was a success and got the awareness the company
needed to recruit new employees.
The Green Wanderers – Advertising Campaign
In 2019, Rabbit Films produced an advertising campaign for Helsinki City Transport (HKL) in
order to promote the company’s brand and their green values. The campaign included video,
interactive social media campaign and a billboard campaign.
We created a fun nature mockumentary that featured HKL’s different modes of transit
reimagined as animals from Helsinki’s ecosystem. Additionally, we created a corresponding
interactive Instagram campaign. The campaign was a huge success, gathering over 5.2M
impressions during its duration and boosting HKL’s reach on Instagram by a whopping 2000%.
Valio Oddlygood – Advertising Campaign
Valio wanted to spread their plant-based line Oddlygood’s brand message and product awareness to
their young demographic. To achieve this, Rabbit Films created a 3 episode web series
starring two trending influencers, Alma Hätönen and Jarppi from the Dudesons. Alma and
Jarppi had to takle different challenges from the world of Oddlygood.
The series released on YouTube and Instagram. It made a strong impression on their intended
audience and are the most watched long form content on Valio’s YouTube channel.
TUSKA 2019: The Great Migration of Fans Metallum
Heavy metal festival Tuska is a one of a kind music event. Rabbit Films was asked to
create an after-movie, which could be used as a marketing film for the upcoming festivals and
for the brands to showcase their collaboration. It also showed the fans why they are important
for making the festival so unique. The after-movie was a huge success amongst the fans, or the Tuska Tribe, as you may call them. The comments on YouTube and other social media where full of emotion and positive vibes.
Politics with Petteri – YouTube Series
Bridging politics and entertainment in the YouTube age is not an easy task. Rabbit Films
created a YouTube series of 5 episodes for Finnish National Coalition Party (Kokoomus) in
order to refresh their image and promote their agenda among the younger demographic.
We sent a well known actor Tero Tiittanen to follow the party’s chairman Petteri Orpo for a
week during his campaign tour and to ask questions nobody has dared to ask before. Some
questions were political and some pure entertaining fun. It was released on YouTube,
Facebook, Instagram and the party’s website. The result was over a million combined views
which was the biggest online hit in the party’s history.
OneMind Dogs – funding campaign
By far our most furry case so far has been a campaign for an upcoming dog training method
mobile app. Rabbit Films made the app’s crowdfunding video aimed at potential investors. We
helped OneMind Dogs not only to get the funding they needed, but to get over 140% of their
We designed the campaign so it can be modified and used in all the different territories. This
way OneMind Dogs could help all the dogs and their owners around the world to understand
each other, so it almost feels like they have one mind.