branded content
Rabbit Films has a long history of being a frontrunner in new ways to develop, distribute and sell commercial content, both in linear TV and online. The Branded Content Department aims to serve brands in need of kick ass content as well as broadcasters or VODs looking of great ideas for their clients.
Rabbit Branded develops original ideas into TV-shows or short form series. We aim to meet the customers’ needs but also make interesting content. We also adapt international formats onto the Finnish market and love to include opportunities for brands in these shows.
LOVE it or list it finland
Remppa vai muutto Suomi
In each episode of Love It or List It, one family gets to make their home dreams come true. The current home no longer caters to the changing needs, so it will be renovated from floor to ceiling. At the same time, the family is presented with three attractive real estate opportunities that could become their new home. A real estate agent and interior architect compete with one another in their attempt to find or create the perfect home that would meet all of the wishes – and the budget – the family has set for them.
Love It or List It Finland is based on the format distributed by Beyond.
Masters of the Kitchen
Tähtikokkien Bocuse d’Or
The best chefs in the country gather together, and each of them prepares an important dish from their career for the others to enjoy. At the same time, we follow a young chef’s journey in preparation for the biggest chef competition of the year.
Unique Views – Recruitment Campaign
Ainutlaatuiset näkymät
In 2020, Rabbit Films created a recruitment campaign for Helsinki City Transport (HKL) in
order to promote the company’s brand as an employer and the great career opportunities the
company provides. The campaign included video, social media campaign and billboard
campaign. We created series of videos where you could see a full work day through the
employees’ eyes. Series featured HKL’s different work possibilities from the mechanic to the
environmental specialist. The campaign was a success and got the awareness the company
needed to recruit new employees.
The Green Wanderers – Advertising Campaign
Vihreät vaeltajat
In 2019, Rabbit Films produced an advertising campaign for Helsinki City Transport (HKL) in
order to promote the company’s brand and their green values. The campaign included video,
interactive social media campaign and a billboard campaign.
We created a fun nature mockumentary that featured HKL’s different modes of transit
reimagined as animals from Helsinki’s ecosystem. Additionally, we created a corresponding
interactive Instagram campaign. The campaign was a huge success, gathering over 5.2M
impressions during its duration and boosting HKL’s reach on Instagram by a whopping 2000%.
Valio Oddlygood – Advertising Campaign
Valio wanted to spread their plant-based line Oddlygood’s brand message and product awareness to
their young demographic. To achieve this, Rabbit Films created a 3 episode web series
starring two trending influencers, Alma Hätönen and Jarppi from the Dudesons. Alma and
Jarppi had to takle different challenges from the world of Oddlygood.
The series released on YouTube and Instagram. It made a strong impression on their intended
audience and are the most watched long form content on Valio’s YouTube channel.
TUSKA 2019: The Great Migration of Fans Metallum
Heavy metal festival Tuska is a one of a kind music event. Rabbit Films was asked to
create an after-movie, which could be used as a marketing film for the upcoming festivals and
for the brands to showcase their collaboration. It also showed the fans why they are important
for making the festival so unique. The after-movie was a huge success amongst the fans, or the Tuska Tribe, as you may call them. The comments on YouTube and other social media where full of emotion and positive vibes.
Politics with Petteri – YouTube Series
Petterin jäljillä
Bridging politics and entertainment in the YouTube age is not an easy task. Rabbit Films
created a YouTube series of 5 episodes for Finnish National Coalition Party (Kokoomus) in
order to refresh their image and promote their agenda among the younger demographic.
We sent a well known actor Tero Tiittanen to follow the party’s chairman Petteri Orpo for a
week during his campaign tour and to ask questions nobody has dared to ask before. Some
questions were political and some pure entertaining fun. It was released on YouTube,
Facebook, Instagram and the party’s website. The result was over a million combined views
which was the biggest online hit in the party’s history.
OneMind Dogs – funding campaign
By far our most furry case so far has been a campaign for an upcoming dog training method
mobile app. Rabbit Films made the app’s crowdfunding video aimed at potential investors. We
helped OneMind Dogs not only to get the funding they needed, but to get over 140% of their
initial goal.
We designed the campaign so it can be modified and used in all the different territories. This
way OneMind Dogs could help all the dogs and their owners around the world to understand
each other, so it almost feels like they have one mind.